Recently, I had the pleasure of receiving a parcel from Aduna*; a business on a mission. A mission to breathe the vibrancy of Africa into the daily lives of people all over the world. Aduna is building a smallholder supply chain in Upper East Ghana, one of Africa’s most poverty-stricken regions, to empower female producers to harvest and process their baobab fruits. They are already working with 1,100 women from 11 communities who are benefiting from regular income flows. Find out more about the company that is helping thousands, the health benefits of the baobab fruit and how you can support them!
What is the Baobab? And what makes it a superfruit?
Unlike other fruit, baobab dries naturally on the branch. It is a rich source of vitamin C, calcium, potassium and thiamin. It is also almost 50% fibre and has one of the highest antioxidant capacities of any fruit in the world. Baobab supports healthy skin, energy release, immunity and digestion.
Aduna simply harvest, remove the seeds and sieve, to produce a delicious, nutrient-dense, raw wholefood powder that promises to help bring out your natural vibrancy. Aduna Baobab has a unique sherbet-like citrusy flavour, typically described as a combination of pear, grapefruit, caramel and vanilla. I have tried it in my morning smoothies, and it adds a delicious sweet flavour! LOVE!
Giving back to Africa
As well as the Baobab powder, Aduna products feature other extraordinary and unique natural ingredients from across the continent. Along with the 80g of baobab I was delivered, I also received a sample of Moringa powder. Find out more about it here. 10% of all Aduna products sold go towards the Aduna Foundation; a foundation which supports the small-scale African producers and the communities they belong to. Their mission is to breathe the vibrancy of Africa into the daily lives of people all over the world, creating a virtuous circle that feeds significant positive impacts back to the source.
The Families they help
So who does it actually help? Check out the story of Weniamo Kwarayire, a 34 year old mother in Ghana!
How many people are in your household?
In my household there are 9 people. Myself and my husband, our four children aged 5, 12, 14 and 17 years, my grandmother of 67 years, my husband’s younger brother who is 17 and my sisters’ daughter who is 5. A lot of people to provide for! We live in Pindaa community and we share our home with two other households.
What is life like now you are part of the Aduna Supply Chain?
Now I am working with Aduna’s baobab project, I have work to do during the dry season. I sell my baobab fruits to Aduna and I work with them in the processing centre. I don’t have to pay transport cost to sell my fruit or chop and sell fire wood. I spend more time at home and I get paid more.
Last season, I earned GHS 700 (£131). I have used the money to pay my daughter’s school fees and to buy a bicycle for the two youngest children to travel 7km to attend primary school. If not the Baobab project, my children would not be able to go to school beyond primary level. Now my children are staying in school and I have resources during the hunger period to provide food for the family.
The project means I can support my husband to take care of the children. I can now take part in decision making since I can contribute resource for the house keeping. Also my husband has never supported me to have my own farm but I used my income from Aduna to create my own ground nuts farm and I have four bags of nuts already.
How can you help Aduna?
Head on over to www.aduna.com to buy Aduna products and find out more about this amazing business. Or, alternatively, pop into Holland and Barretts which also stocks this inspirational brand.
All the best with your amazing work Aduna, and thank you for gifting me with your ‘magic powder’. I look forward to buying more!
With love from London,